Black: Evil, self-confidence, power, strength, death, sophisticated, designer, formal, conservative, serious, mysterious, sexy, mourning, rebellion, elegant, night, illegal, wicked, intensity, mature, advanced, fashionable, stylish, chic, and trendy.

Blue: Patriotism, stability, power, trustworthiness, conservative, water, coolness, fun, cold, defeat, trouble, calm, strong, steadfast, light, friendly, confident, safe, corporate, intelligence, unity, sad, depression, old-fashioned, mourning, richness, superiority, truthful, loyal, faithful, noble, scholarly, unexpected, harmony, unity, clean, and technology.

Green: Nature, environment, money, wealth, family, harmony, health, peace, posterity, soothing, relaxing, springtime, youth, humor, fun, happiness, life, growth, jealousy, envy, novice, restful, calming, balance, stability, summer, organic, recycled, plants, trees, fertility, fresh, good luck, and vigor.

Brown: Warmth, comfort, steady, conservative, earthy, natural, nature, down-to-earth, wholesomeness, simplicity, friendliness, dependability, health, honesty, old, and aged.

Grey: Stylish, chic, elegant, classy, fresh, innovative, modern, futuristic, technology, spacious, fashionable, soft, airy, high-tech, sleek, neutral, conservative, smart, designer, trendy, light, open, state-of-the-art, impartial, calm, comfortable, peaceful, and relaxed.

Orange: Fall, Thanksgiving, Halloween, nature, earth, warmth, energy, flamboyant, energetic, sun, stimulating, health, sociable, friendly, citrus, balance, enthusiasm, vibrant, fertility, fire, luxury, heat, and activity.

Pink: Passion, romance, love, innocence, soothing, relaxing, fresh, sensuous, restful, tranquilizing, marriage, healthy, happy, sweet, nice, playful, good health, life, sexuality, purity, gratitude, appreciation, feminine, fun, free.

White: Cleanliness, purity, life, stability, trustworthy, peace, happiness, cold, marriage, goodness.

Yellow: Nature, earthy, warmth, fun, sun, summer, illumination, inspiration, energy, hazard, warning, emergency, sunshine, happiness, joy, cowardice, deceit, cheerful, excitement, healthy, hope, support, laid back, spring, and relaxed.

Rainbow: Diversity, multiculturalism, fantastic, light, happy, friendly, cheerful, fantasy, God, promise, gold, magical, peaceful, pride, energy, power, comfort, fun, joy, enthusiasm, creativity, and perky.