Investment create a big preasure at the small firms/company, and they must find a way to promote thers products and services. In war to survive and grow, this firms try to use diffrent methods like magazins, TV spots; and they just need to try online promotion. For a lot of small firms, the online promoting using internet is a hard way. But it's the cheapest way to promote business.

Advantage.

• Cheap and long time marketing strategies.
• New market place.
• Low costs - online comunication.
• Content is online "forever" and can be easy changed.
• Efficiency - clients can be learn to buy from websites.

Disadvantage:

• Dificulty to attract clients - because are a lot of firms that promote the same products
• Sellers and Buyers are isolated - there is no direct contact to close a tranzaction.